What’s in a Lead Magnet?
2 min readJan 26, 2021
Want to know what makes a great lead magnet?
It’s not pretty graphics or an amazing looking ebook. While the aesthetics do help, it’s not going to be the only thing that gets people on your list.
So what does matter?
1. Importance — does your audience need what you’re offering? Do they care about it? Without being able to answer this…